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洁具产品创新成企业扭转逆局关键

来源:合肥装修建材网   浏览:6   【字体: 】 发布日期: 2017-11-1 11:08:23 打印
跟着国内市场经济的开展,国内洁具职业的大市场环境已经发生了改变,市场竞争也变得越来越剧烈。近年来,洁具职业“同质化”问题愈演愈烈,产品设计抄袭风潮也是盛行,这些都严峻阻碍了洁具职业的正常开展。面对这一系列的不良职业现象,越来越多的企业都开端考虑“立异”的问题,立异也成为了洁具等家居职业争相评论的热词。

洁具产品创新成企业扭转逆局关键

对洁具企业来说,立异并不是口头说说,喊喊口号就行的。一方面,跟着一日千里的社会开展,使得人们的物质文化生活水平逐年进步,人们对洁具产品的要求也不断改变着,个性化需求越来越明显。另一方面,伴跟着众多营销手法的盛行,消费者的全体习惯度和理性度都获得了极大地提高,“概念”的立异可能会吸引消费者一时,但消费者不是傻子,没有实践的立异产品,企业是留不住消费者的心的。


With the development of domestic market economy, the large market environment of domestic sanitary ware has changed, and the market competition has become more and more fierce. In recent years, the problem of "homogenization" of sanitary ware is becoming more and more serious, and the trend of product design plagiarism is also prevailing, which seriously hinders the normal development of sanitary ware profession. Faced with this series of bad professional phenomenon, more and more enterprises are beginning to consider the "innovation" problem, innovation has become a toilet and other home occupation competition comment hot words.


For sanitary ware enterprises, innovation is not verbal, shouting slogans will do. On the one hand, with a thousand li a day's social development, the people's material and cultural living standards increase year by year, the sanitary ware product requirements are constantly changing, the personalized demand is more and more obvious. On the other hand, along with the many marketing practices prevailing, consumer habits and all rational have been greatly improved, "the concept of" innovation may attract consumers temporarily, but consumers are not fools, no product innovation practice, the enterprise is to keep the consumer's heart.


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