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浅谈家装瓷砖具备炫耀性消费属性

来源:合肥装修建材网   浏览:3   【字体: 】 发布日期: 2018-4-20 11:16:23 打印

家居装饰瓷砖产品主要用于客厅、厨房和卫生间墙壁等空间,具有很强的装饰性,因此具有明显的消费属性。消费者除了注重其功能外,还注重品牌、外观、品味等外部因素。与大众瓷砖产品相比,高档瓷砖不仅赢得了产品质量,而且还赢得了设计感、体现在家居服和公共服装应用中的艺术感和表现力,使整体装饰效果更为档次。中高端市场的障碍首先来自品牌积累和产品水平。

浅谈家装瓷砖具备炫耀性消费属性

更换产品结构引起的瓷砖消费变化趋势不仅将加速中高端市场容量的扩大,而且加快行业龙头的形成。这些新的消费趋势极大地增强了制造商在产品开发、终端形象、用户服务和供应链能力方面的竞争障碍。低成本品牌在追求成本领先和单一产品线方面的劣势将不能满足多样化消费者的需求。市场份额将转移到产品创新的第一行。同时,这些一线品牌的长期优势在产品质量和销售渠道上都将加速市场份额的提升。

浅谈家装瓷砖具备炫耀性消费属性

Home decoration tile products are mainly used in the living room, kitchen and bathroom walls and other spaces, with strong decoration, and therefore have conspicuous consumption attributes. In addition to its functions, consumers focus on external factors such as brand, appearance and taste. Compared with the mass ceramic tile products, the high-end tile not only wins the product quality, but also wins the design sense, the artistic sense and the expressive force reflected in the home wear and the public clothing application, making the whole decoration effect more grade. The barriers to middle and high-end market come first from the brand accumulation and product level.


The replacement of the product structure caused by the changing trend of tile consumption will not only accelerate the expansion of the mid and high-end market capacity, but also accelerate the formation of the industry leader. These new consumption trends have greatly enhanced the competitive barriers of manufacturers in product development, terminal image, user services and supply chain capabilities. The disadvantages of low end brands in pursuit of cost lead and single product line will not meet the demand of diversified consumers. Market share will be transferred to the first line of product innovation. At the same time, the long-term advantages of these first line brands in product quality and sales channels will accelerate the market share promotion.




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